AdWords in Africa – South African case breaks new ground

By Gaelyn Scott

South Africa’s position as a leader in regional IP jurisprudence was cemented when a court handed down what is believed to be the first case dealing with Google’s AdWords programme on the continent

There was great excitement recently when a South African court handed down what is believed to be Africa’s first AdWords (keywords) decision. Unsurprisingly, the decision of Judge Nicholls of the Gauteng High Court in Cochrane Steel Products Pty Ltd v M-Systems Group (Pty) Ltd (as yet unreported) has been the subject of much scrutiny and debate.

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Issue 71