Inside track: Rovio

By Tim Lince

Kati Levoranta, chief legal officer at Angry Birds creator Rovio Entertainment, outlines the challenges of working for a company that is adapting to the rise of its own home-grown super-brand

It would be no understatement to describe Angry Birds as the first bona-fide phenomenon of the smartphone gaming revolution. With over 1 billion downloads and 200 million monthly active users, it has brought portable gaming to the masses like nothing else before it. Ingenious in its simplicity – the game involves catapulting a flock of vengeful, multi-coloured birds into enemy pigs – Angry Birds has spawned countless movie tie-in games, merchandise, books, television shows, theme parks and even an upcoming Hollywood film.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74
;