Inside track: Rovio

By Tim Lince

Kati Levoranta, chief legal officer at Angry Birds creator Rovio Entertainment, outlines the challenges of working for a company that is adapting to the rise of its own home-grown super-brand

It would be no understatement to describe Angry Birds as the first bona-fide phenomenon of the smartphone gaming revolution. With over 1 billion downloads and 200 million monthly active users, it has brought portable gaming to the masses like nothing else before it. Ingenious in its simplicity – the game involves catapulting a flock of vengeful, multi-coloured birds into enemy pigs – Angry Birds has spawned countless movie tie-in games, merchandise, books, television shows, theme parks and even an upcoming Hollywood film.

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Issue 72