Inside track: Rovio
Kati Levoranta, chief legal officer at Angry Birds creator Rovio Entertainment, outlines the challenges of working for a company that is adapting to the rise of its own home-grown super-brand
It would be no understatement to describe Angry Birds as the first bona-fide phenomenon of the smartphone gaming revolution. With over 1 billion downloads and 200 million monthly active users, it has brought portable gaming to the masses like nothing else before it. Ingenious in its simplicity – the game involves catapulting a flock of vengeful, multi-coloured birds into enemy pigs – Angry Birds has spawned countless movie tie-in games, merchandise, books, television shows, theme parks and even an upcoming Hollywood film.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.