Band on the run – trademark strategies for television talent show artists
Bands launched on reality shows can become overnight sensations, but where does that leave trademark registration and protection? Lawyers need to be able to clear and register marks rapidly in order to capitalise on the often brief window of fame
‘Strategy’ is the current buzzword for trademark professionals, but what does it involve? There is one general strategy that, circumstances permitting, most trademark professionals will advocate for new brands:
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.