Band on the run – trademark strategies for television talent show artists

By David Potter and Katie Goulding

Bands launched on reality shows can become overnight sensations, but where does that leave trademark registration and protection? Lawyers need to be able to clear and register marks rapidly in order to capitalise on the often brief window of fame

‘Strategy’ is the current buzzword for trademark professionals, but what does it involve? There is one general strategy that, circumstances permitting, most trademark professionals will advocate for new brands:

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