Mispronunciation of brands – does it matter?

By Sharon Daboul

Ironing out pronunciation discrepancies via careful marketing campaigns can help brand owners to raise brand awareness and recognition, as well as strengthening their marks against competitors with marks that are phonetically similar

Attorneys advise their clients that the strongest trademarks are fanciful ones – words with no dictionary definition and no relationship to the products or services with which they are to be used.

This article is part of World Trademark Review's premium intelligence and is only available to subscribers.

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71