Mispronunciation of brands – does it matter?

By Sharon Daboul

Ironing out pronunciation discrepancies via careful marketing campaigns can help brand owners to raise brand awareness and recognition, as well as strengthening their marks against competitors with marks that are phonetically similar

Attorneys advise their clients that the strongest trademarks are fanciful ones – words with no dictionary definition and no relationship to the products or services with which they are to be used.

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Issue 74