Registering logos as designs to enhance protection

By Ellen Gevers

Rights holders are increasingly using design registrations to protect their logos, especially since the most recent Locarno Classification confirmed this practice. But what benefits can this offer brand owners and what pitfalls must they avoid?

Design registration has long been used to strengthen the protection of brands, especially for shape marks that apply to products or packaging. More recently, legal options for protecting logos (which include device marks with no wording) through design registration have become increasingly popular. This article explains how to register logos as designs and what advantages this can offer brand owners.

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Issue 71