Registering logos as designs to enhance protection
Rights holders are increasingly using design registrations to protect their logos, especially since the most recent Locarno Classification confirmed this practice. But what benefits can this offer brand owners and what pitfalls must they avoid?
Design registration has long been used to strengthen the protection of brands, especially for shape marks that apply to products or packaging. More recently, legal options for protecting logos (which include device marks with no wording) through design registration have become increasingly popular. This article explains how to register logos as designs and what advantages this can offer brand owners.
This article is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.