IP rights as part of a fundraising strategy
After years of economic downturn, investors are recovering their appetite and intellectual property can prove key. A management team that understands the importance of its brand and how this can be leveraged is likely to bolster any pitch for investment.
After years of hesitation, investors are once again on the lookout for businesses in which to invest, with investment levels reaching highs only previously seen during the dotcom bubble. According to Dow Jones VentureSource, European start-ups raised more than $2.8 billion from venture capital businesses in the second quarter of 2014 – an amount last seen in 2001. Data provider Prequin tells us that, as of August 2014, private equity firms had $1.19 trillion in funds to invest in companies.
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