Apple retail format – groundbreaking or just another trademark?
The European Court of Justice has found that Apple’s representation of the layout of a retail store can potentially be registered as a trademark. While the media has labelled the case ‘groundbreaking’, does it really offer anything new?
On July 10 2014 the European Court of Justice (ECJ) found that a representation of the layout of a retail store could potentially be registered by Apple, Inc following a refusal by the German Patent Office. The decision has been heralded by some – particularly in the trade press – as groundbreaking for the retail market.
This article is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property. Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.
Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.