World Trademark Review Issue 52

December 2014/January 2015

Revealing the link between trademarks and innovation

The findings of a major in-depth study of Community trademarks and Benelux trademarks reveals a strong link between trademarks and innovation, with trademarks forming part of a well-trodden path to bringing new products and services to market.
Meindert Flikkema, Ard-Pieter de Man, Carolina Castaldi and Marcel Seip

Features

Inside track: NASA

Jeffrey L Heninger, attorney-adviser at NASA HQ in Washington DC, gives an insight into his “dream job” and the challenges of working for a government agency.
Tim Lince

The useful life of trademarks

Trademarks are often deemed indefinite simply because they can be continually renewed. However, almost no asset is imperishable and the indefinite life assumption has serious consequences for the values ascribed to trademarks.
Stefan Rüssli and Christof Binder

Strategically evaluating infringements: cease and desist or cease insisting?

‘Enforce it or lose it’ is the maxim that runs through most brand protection strategies – but is it the smartest way to proceed, or even legally necessary? Learning to live with a little unauthorised use could yield surprising results for brand owners.
Emily Burns

WTR 1000 preview: the global legal powerhouses revealed

The next edition of the WTR 1000, released in January 2015, comprehensively identifies the world’s leading trademark firms and practitioners. In this preview, we exclusively reveal those firms which have achieved a listing in more than one region, as well as those which are home to the largest numbers of independently recommended practitioners.
Nicholas Richardson

IP rights as part of a fundraising strategy

After years of economic downturn, investors are recovering their appetite and intellectual property can prove key. A management team that understands the importance of its brand and how this can be leveraged is likely to bolster any pitch for investment.
Matthew Sammon

Franchising issues in China – the story so far

China has now established a regulatory framework for franchising and lifted many of the restrictions on foreign investment. However, franchisors seeking to enter the market still face several challenges when it comes to building their brands in China.
Richard Wageman and Stacy Yuan

Using copyright to thwart trademark squatting in China

Brand owners targeted by trademark squatters, but with no previous history of conducting business in China can face an uphill struggle when proving prior rights in the country. Could copyright be the answer?
George Chan

Uniform Rapid Suspension: an assessment one year on

As the Uniform Rapid Suspension (URS) celebrates its first birthday, an analysis of the 100-plus cases decided so far reveals some interesting trends, as well as some pointers for where the URS is best suited and where other routes might produce a better result.
Susan Payne

Apple retail format – groundbreaking or just another trademark?

The European Court of Justice has found that Apple’s representation of the layout of a retail store can potentially be registered as a trademark. While the media has labelled the case ‘groundbreaking’, does it really offer anything new?
Lee Curtis and Rebecca Field

Registering logos as designs to enhance protection

Rights holders are increasingly using design registrations to protect their logos, especially since the most recent Locarno Classification confirmed this practice. But what benefits can this offer brand owners and what pitfalls must they avoid?
Ellen Gevers

Arbitration and mediation – a missed opportunity?

Arbitration and mediation are under-used when it comes to trademark disputes. However, they can be an excellent way to resolve international conflicts, offering resolutions that will remain confidential via quick and flexible procedures.
Aurélia Marie

Columns

From narrow to broad: significant change for ‘interested parties’

A new Supreme People’s Court ruling offers a much broader interpretation of the term ‘interested party’ and could allow more parties related to trademark owners to bring cancellation actions.
Li Ruili and Hu Gang

You need to know about

What China’s new IP courts will mean.
He Jing

Are there too many IP associations?

Spreading a pro-IP message and engaging in community education and outreach are positive activities, but could more be done if IP associations united as a single voice?
Etienne Sanz de Acedo

Perspectives

Trademark-related quotes, opinions and observations from around the globe.

Co-published editorialCountry Correspondents

Designs and trade dress

Canada: Opening the door to broader trade dress protection
Canada

Bereskin & Parr LLP

The effects on brand owners of the amendments to the Trademarks Act in Bill C-31 will be wide ranging and varied, but the expanded definition of ‘trademark’ should prove a boon.

China: A strict approach to protection
China

Kangxin Partners PC

Only trade dress which is distinctive, non-functional and associated with a well-known commodity can be protected under the Unfair Competition Law.

India: It’s how you look that matters
India

RNA Intellectual Property Attorneys

The importance of trade dress has been reinforced by judicial precedents which have made clear that products are purchased by reference not just to brand names, but also to their overall presentation.

Italy: A new ‘time to market’ approach
Italy

Bugnion SpA

The fast-fashion model allows products to be launched on the market in less than one month. Italy’s design protection system plays an important role in this regard.

Mexico: Getting creative in protection
Mexico

Uhthoff, Gomez Vega & Uhthoff

Rights holders may obtain the strongest protection for their trade dress by combining the applicable existing legal forms of intellectual property according to the particular needs of the product.

Poland: Overlapping protection
Poland

Patpol

In Poland, rights holders can draw on a range of legal protection for the overall appearance of or impression created by products.

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