Traditional marks in a design world
Designs are becoming more crucial to manufacturers of consumer goods – distinctive design can not only result in aesthetically pleasing products, but also help to indicate the products’ origin. But could or should designs ever replace trademarks?
In recent years designs have become increasingly important in our busy world and are now more highly valued than ever, in every sense of the word. While this is good news for designers and means that, as consumers, we live in a world of aesthetically pleasing yet functional goods, from a business perspective the key to long-term success is the ability to harness the value of a popular design and translate it into revenue. This is where trademarks take centre stage.
This article is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
I look forward to reading the World Trademark Review e-mail updates every day. WTR provides a concise summary of noteworthy disputes and legislative issues around the world, as well as helpful country-specific overviews on trademark laws and practices.
Ruby A. Zefo
Director, Trademarks & Brands Legal
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.