Trademark-related quotes, opinions and observations from around the globe.
“I think oftentimes companies tend to go radio silent which encourages more conspiracy theories and fuels the community ‘rage’. This was something that literally snowballed with a lot of confusion and misinformation within a 24-hour period starting on a Sunday evening, so we could not get firm legal opinion and responses arranged in time. Instead we revisited our business points, considered what we are willing to live with and actively responded to the community. I think it spans beyond simple PR and speaks to a company’s willingness to actively invest in its public opinion by opening doors to negotiation and having a discussion with communities like this.”
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.
Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.