Trademark-related quotes, opinions and observations from around the globe.

“I think oftentimes companies tend to go radio silent which encourages more conspiracy theories and fuels the community ‘rage’. This was something that literally snowballed with a lot of confusion and misinformation within a 24-hour period starting on a Sunday evening, so we could not get firm legal opinion and responses arranged in time. Instead we revisited our business points, considered what we are willing to live with and actively responded to the community. I think it spans beyond simple PR and speaks to a company’s willingness to actively invest in its public opinion by opening doors to negotiation and having a discussion with communities like this.”

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Issue 72