Trademark-related quotes, opinions and observations from around the globe.
“I think oftentimes companies tend to go radio silent which encourages more conspiracy theories and fuels the community ‘rage’. This was something that literally snowballed with a lot of confusion and misinformation within a 24-hour period starting on a Sunday evening, so we could not get firm legal opinion and responses arranged in time. Instead we revisited our business points, considered what we are willing to live with and actively responded to the community. I think it spans beyond simple PR and speaks to a company’s willingness to actively invest in its public opinion by opening doors to negotiation and having a discussion with communities like this.”
This article is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.
Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.