World Trademark Review Issue 26August/September 2010
Although hard data on Chinese trademark trials is
like gold dust, WTR has uncovered a set of statistics
that sheds new light on China’s evolving trademark
When it comes to transliterating a brand to suit the
Chinese market, the first step is to forget all you know
about how language works in the West. Get this process
wrong and your trademark will be open to attack.
Having transliterated your brand and company names,
the next step involves properly protecting them both
to counter the risk of infringement.
On May 25 2010, WTR announced the winners of its fourth Industry Awards at an exclusive ceremony in Boston’s Harvard Club. The awards are designed to recognize the vital work carried out by in-house trademark counsel, and identify the teams and individuals that are performing their functions to the highest possible standards. Over the following pages we speak to the winners and explain why they were judged to be leading examples of industry best practice.
WTR takes a look at the blockbuster of the trademark
calendar: the annual meeting of the International
Trademark Association, held this spring in Boston.
Adam Smith, Lise Charles and Trevor Little
Trademark counsel rarely have the time and
resources to contribute fully to decisions on corporate
acquisition activities. But to provide expert, effective,
transaction-specific trademark due diligence, several
issues should be considered.
At first glance, the recent ECJ decision on Google
keywords clarifies the European position, but dig
deeper and uncertainty remains – mirroring the
position in the United States.
Rami S Yanni and Jerod W Partin
Changes to the domain space have prompted
speculation about the potential threat to brand
owners, yet many have still to review their domain
name strategies to reflect the new online landscape.
So where should they begin?
Sports brands must contend with myriad challenges
posed by their opponents, counterfeiters and
infringers. A sound defence and tough offence are the
keys to prevailing over these inventive opponents.
James L Bikoff, David K Heasley, Michael T Delaney, Phillip V Marano and Taro Konoshima
While trademark counsel rarely have the opportunity
to take to the streets, valuable insights can be gained
from the frontline experiences of investigators –
including the need to respect and understand
Victoria Espinel, the US IP enforcement coordinator, has unveiled the administration’s first joint strategic plan to combat IP theft. The strategy contains more than 30 concrete recommendations to fulfil the promise of helping and listening to “victims” (clarified as rights holders) of IP infringement, as well as raising the prospect of a full review of IP laws.
The controller general of the Indian Intellectual Property Office (IPO), P H Kurian, has moved to quash rumours that the trademark function is set to be removed from the jurisdiction of the IPO.
Klaus-Heiner Lehne, a member of the European Parliament, has stated that use of a Community trademark (CTM) in one member state equals use in the Community, adding that the legislative body will ensure that any reform of the European trademark system does not weaken the system.
The UK Court of Appeal has followed last year’s Court of Justice of the European Union (ECJ) ruling in L’Oréal v Bellure, which stated that unfair advantage does not require a likelihood of confusion or detriment to the mark. However, Lord Justice Jacob made it clear he was not happy about having to “muzzle” commercial free speech, a move that he argued “amounts to a pointless monopoly”.
WTR presents a round-up of news from around the globe
The launch of the Apple iPad increases
the need for software developers to walk
the fine line between policing marks and
allowing nominative use.
Gerry J Elman and Scott Powell
With time running out to influence the
scope of ACTA, is it now too late to make
Utah’s new E-commerce Integrity Act is
groundbreaking, but how enforceable will
it be and will it have a wider impact?
Co-published editorialCountry Correspondents
Design and trade dress
While there is extensive case law protecting trade dress under the Unfair Competition Law, protection under trademark or industrial design law should be sought where possible.
A mixture of trademark and industrial design protection schemes can provide immediate protection for trade dress.
Different approaches are available for protecting design and trade dress, depending on how established the product is in the Chinese market.
An understanding of the relationship between trademark and design law is essential to protecting trade dress in India.
A combination of trademark and design registration is necessary to ensure that products and their packaging obtain the maximum protection in Israel.
Whether obtaining protection for 3D trademarks and designs or utilizing unfair competition laws, a range of protections are available to mark owners in Italy.
This year saw judgment in one of the first cases dealing with the collision of industrial design rights and 3D trademarks.
The lack of any specific protection for trade dress makes the accumulation of protection through different types of IP right crucial.
With no specific legal concept of trade dress, brand owners must choose from a range of legal protections on a case-by-case basis.
While there is no legal definition of ‘trade dress’ in Spain, protection can still be obtained through other legal avenues.
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