WTR 17 - World Trademark Review

World Trademark Review Issue 17 February/March 2009

Impact of economic downturn on brand value

In March 2008 brand valuation consultancy BrandFinance® published its BrandFinance 500 survey, which ranks the world’s most valuable brands. As a result of the turmoil in the world economy BrandFinance updated the results in September 2008, revealing a significant decline in brand values
David Haigh


The danger of developing a two-tier system

A decision of the European Court of First Instance not to apply Article 6 ter of the Paris Convention to service marks is proving controversial. If upheld on appeal, the decision will open the door to the registration of national emblems as part of service marks is proving controversial. If upheld on appeal, the decision will open the door to the registration of national emblems as part of service marks something that is prohibited for trademarks.
Cristina Bercial-Chaumier and Karina Dimidjian-Lecomte

The challenges of the post-dot age

The proposed launch of new generic top-level domains in 2009 is likely to cause an unprecedented shake-up to the domain name system. It will inevitably cause a considerable burden on rights owners who will need to reconsider their online strategies carefully
David Taylor

Protection of well-known marks after Intel

With its Intel ruling, the ECJ has attempted to clarify dilution law in Europe. However, the decision has been seen as a blow to the owners of 'superbrands' and appears to favour the common law approach of requiring claimants to prove actual or likely damage
Hamish Porter and Louisa Albertini

Entrepreneur tug of war

For decades Entrepreneur Magazine has been fighting the allegations of small businesses, multinationals and aggressive critics that its trademarks are generic and invalid. The magazine's spat with Ernst & Young sets the stakes higher than ever before. WTR investigates
Adam Smith

France in flux

The French market for trademark services could be set for a radical overhaul in the very near future. Practitioners and brand owners await the developments with interest
John Batho

The trademark experts' experts

WTR spoke to a number of leading practitioners in France to find out who they rated as the best in the trademark law business. Here are the names that were mentioned most

The problem with purple

The Cadbury group has been trying to obtain exclusive rights in a shade of purple for chocolate in Australia since 1998
Desmond J Ryan

Overcoming Canada's registration hurdle

Non-Canadians may obtain a registration in Canada based on a corresponding registration in the country of origin. However, such applicants should be aware that the registration in the country of origin must be accompanied by use
Heather E Robertson


Trademark management
The lowdown on trademarks in an insolvency

Trademarks are important to the value of an insolvent business. The business may prove more valuable if split and, if so, its trademarks will be divested separately. This may give rise to practical and legal problems
Mark A Lubbock and Imbali Iserles

Counterfeiting perspectives
INTERPOL’s role in the global fight against counterfeiting

Anti-counterfeiting and piracy operations carried out by INTERPOL in various parts of the world have been extremely successful. The INTERPOL IP Rights Programme became truly global when it was deployed in Africa in 2008
John Newton

The view online
The pitfalls of the revised '.cn' DRP

Nearly three years after the rules governing '.cn' domain name disputes were amended, there appears to have been no significant drop in the number of decisions favourable to complainants. Enforcement of these decisions is another matter entirely–
Gabriela Kennedy and Ricky Leung

Co-published editorialCountry Correspondents

Internet issues

Netherlands - SteinhauserVandenBrinkHeeziusRijsdijk Advocaten

The law relating to online infringement continues to develop rapidly in Benelux. Among other things, trademark owners must familiarize themselves with the latest rulings on the liability of internet service providers

Brazil - Dannemann Siemsen Advogados

The liability of online auction website operators and search engines are among the most controversial and most important issues in relation to trademarks online. So far, the Brazilian courts have not considered either in much detail.

Canada - Bereskin & Parr

No keyword advertising case has reached the Canadian courts yet. However, a decision on ‘use requirements’ and various metatags decisions give indications of how the courts may approach keyword advertising cases

China - Kangxin Partners PC

China is already home to the highest number of internet users in the world. Online trademark infringement is a growing concern and recent cases suggest that the onus for policing rights falls on brand owners.

Germany - Jonas Rechtsanwaltsgesellschaft mbH

Issues once hotly debated, such as metatagging, have now been settled in Germany. However, new practices, in particular keyword advertising and the liability of online auction platforms, still give rise to conflicting court decisions

India - Anand & Anand

The Indian courts have had to address many legal issues arising from the development of the Internet – from passing off to phishing, metatagging and jurisdictional matters

Israel - Luzzatto & Luzzatto Patent Attorneys

Jurisdiction is probably one of the most important legal matters raised since the launch of the Internet. A Jerusalem court has considered this issue in detail and has ruled, among other things, that a decision from a foreign court can be enforced in Israel.

Italy - Bugnion SpA

Italian courts are still divided over the criteria to use to establish jurisdiction over infringement occurring online

Mexico - Olivares & Cia

Due to a lack of legal framework, trademark owners find it difficult to enforce their rights on the Internet – in particular, on online auction platforms. However, self-regulation codes have been developed in order to tackle this issue

Brazil - Garrigues Abogados & Asesores Tributarios

Under the Electronic Commerce Act, an internet service provider is not liable for the information that it stores unless it has actual knowledge of the illicit nature of such information. So far, no court decision has addressed the issue of the liability of service providers

Romania - Vilau & Mitel

Keyword advertising, gripe sites and phishing can all infringe IP rights. Such activities generally trigger liability under unfair competition law in Romania and require detailed enforcement strategies

Russia - Gorodissky & Partners

Contextual online advertising is big business in Russia, much of it potentially infringing. A lack of clear law in this area makes enforcing trademark rights almost impossible

Spain - Garrigues Abogados & Asesores Tributarios

Because of the difficulties in identifying the perpetrators of many acts of online infringement, IP rights holders increasingly turn to internet service providers for redress. However, the Spanish courts have so far interpreted narrowly the EU provisions on providers’ liability

United States - King & Spalding LLP

As the Internet offers increasing opportunities for wrong-doing to scammers, counterfeiters and other infringers in the online environment, this article reviews some of the recourses available and best practices for brand owners

Co-published editorialRoundtable

Ads, marks and avoiding trouble

Practitioners from the United States and Europe discuss the trademark issues involved in advertising


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