World Trademark Review Issue 02 July/August 2006

CAFTA changes trademark regimes across Central America

While some argue that the inclusion of external IP policy in US trade agreements puts added pressure on negotiating nations, the fact remains that this strategy works since it protects US interests and benefits local economies. The agreement signed with the Dominican Republic and Central American countries is a case in point
Jose Roberto Romero and Marcela Mancía Dada


A survey of success

Proving actual dilution before the US courts is a tricky proposition. Even the lower standard of likelihood of dilution provided under the pending Federal Trademark Dilution Revision Act will not guarantee success if plaintiffs do not get to grips with the basic principles of survey evidence
Jeff Riffer and Brian M Yates

The end of the affair

The latest court decision in the dispute over the APPLE mark and logo has thrown light on coexistence agreements and the possibility of litigation between parties, even when the parties had hoped to avoid such disputes by entering into an agreement in the first place
Joel Smith and Laura Deacon

The changing face of Aussie rules

The economic downturns that affected Europe and the United States in the last decade have largely passed Australia by. This has been good news for the country’s trademark practitioners
John Batho

Down under, trademarks are on the up

With record levels of trademark applications, this is a testing time for Australia’s national IP office – but legislative, policy and technological innovation should see IP Australia pass with flying colours
David Minto

It’s fun to stay at the INTA

Practitioners go because of the opportunities to meet their clients or agents, network and update their trademark education. But when it comes down to it, what makes the INTA meeting so special and successful is the people themselves
Véronique Musson

ICI: leading the pack in trademark and brand management

With 80 years’ experience in protecting its intellectual property, ICI is no slouch when it comes to looking after its brands. Trademark counsel Paul Johnston unfolds a tale of fast-paced product lines, emotive markets and a very special dog…
Liz Rutherford-Johnson

Indian courts’ change of course is good news for trademark owners

With 1 billion potential consumers and a well-established legal framework, India has long been viewed as an important emerging market. However, it is only since the judiciary shook off its conservative approach in the past few years that real progress has been made
Keshav S Dhakad



Brands from the frontline
Protecting the unprotectable

When it comes to choosing a product name, marketeers want something sufficiently descriptive of the product for consumers to make the connection, while trademark practitioners want something they can protect. Can these expectations ever meet?
Kaisu Johanna Korpua

Trademark management
Translating trademarks: speaking the local language

As more Asian economies open up and brand owners start looking to Asia not only for production but also for markets for their products, it is increasingly important for brand owners to understand the interface that their brand will have with the local language and culture
Regina Quek

The view online
Phloundering phor remedies

False identification through the online use of well-known trademarks is a persistent, if not growing, problem. Difficulties relating to detection, jurisdiction and speed of occurrence mean that, in some respects, the law is ill equipped to deal with the problem
Sheldon Burshtein

Counterfeiting perspectives
Mixed messages cause confusion in the United Kingdom

Many people in the United Kingdom, it seems, are not convinced that fighting IP crime is a priority. Some of them may be advising the government
Joff Wild

Co-published editorialRoundtable

A European success story

It is 10 years since the Community trademark was launched. Since then, it has helped transform European trademark practice. Experienced practitioners from the United Kingdom, Germany, Poland and Italy discuss the impact it has had


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