World Trademark Review Issue 01 May/June 2006

Making sense of China

Problems, recurrent and new, hindering the enforcement of rights continue to obscure the horizon for mark owners operating in or wishing to enter the Chinese market. However, positive developments are brightening the landscape and should also be acknowledged.
Linda Chang and Elliot Papageorgiou


Nortel builds a trademark strategy for the 21st century

A marketing background and a new focus on the company’s master brand mean that Nortel’s head of trademarks, Alex Brkich, is able to run a tight ship that does not stint on the quality of service it provides.
Liz Rutherford-Johnson

Inside the EU IP Enforcement Directive

Much is being made of the implementation in the European Union of the IP Enforcement Directive. But what will the directive change in practice?
Paul Rawlinson and Nicole Fairhead

The battle for Budweiser

It’s a story that involves royal dynasties, new world settlers, the collapse of Eastern European communism and a place that some say doesn’t exist. But at its heart, the interminable dispute between brewers Anheuser-Busch and Budejovicky Budvar over the name Budweiser is all about trademarks.
David Minto

The case for Canada

Canada is a G8 country with a distinctive trademark system and a competitive market for legal services. Throw in a long, heavily populated border with the United States and you have a jurisdiction that few rights owners can afford to ignore.
John Batho

Canada’s largest trademark practices

On the basis that trademark filings indicate – to some extent – how much trademark work firms handle, we take a look at the top 20 Canadian filers of trademark applications and at their trademark practices.
Véronique Musson

Inside Canada’s trademarks central

Trademarks in Canada are administered by the Trademarks Branch of the Canadian Intellectual Property Office. Current challenges include dealing with delays in the opposition procedure and assessing the potential benefits of signing up to several major international trademark agreements.
Liz Rutherford-Johnson



Brands from the frontline
Dealing with copycats

Each industry has its specific trademark challenges – for fast-moving consumer goods it is dealing with copycats. Monitoring new legislation and dealing with competing retailers are two key aspects of the in-house counsel’s role in meeting this challenge.
Evie Kyriakides

Trademark management
Trademark audits – what you need to know

Trademarks are not static so it is important that companies review their portfolios on a regular basis. Too often though, this does not happen. Thus, it is imperative that a company’s trademark assets are reviewed regularly.
Susan M Natland

Counterfeiting perspectives
The same problem but different priorities

Trademark owners, governments and law enforcement agencies all claim to want to eradicate IP crime. The problem is they find it difficult to work together to achieve their aims.
Joff Wild

The view online
False WHOIS information – is enough being done?

Accurate WHOIS information is crucial for mark owners to identify online infringers. However, around 5% of domain names issued in the United States are registered using “patently false” contact information, making it difficult or impossible to contact the sites’ owners.
James L Bikoff

Co-published editorialRoundtable

The state of the Union

It has been a busy period for US trademark owners. In this roundtable discussion, four US practitioners talk through some of the major issues to have emerged over the last few years.


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Issue 73