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Each industry has its specific trademark
challenges – for fast-moving consumer
goods it is dealing with copycats.
Monitoring new legislation and dealing
with competing retailers are two key
aspects of the in-house counsel’s role in
meeting this challenge.
Trademarks are not static so it is
important that companies review their
portfolios on a regular basis. Too often
though, this does not happen. Thus, it is
imperative that a company’s trademark
assets are reviewed regularly.
Trademark owners, governments and law
enforcement agencies all claim to want to
eradicate IP crime. The problem is they
find it difficult to work together to
achieve their aims.
Accurate WHOIS information is crucial
for mark owners to identify online
infringers. However, around 5% of domain
names issued in the United States are
registered using “patently false” contact
information, making it difficult or
impossible to contact the sites’ owners.