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Brand Finance Global Forum 2018: Understanding the Value of Brands in A Digital Age

February 1 2018 - London, UK

Performing in a digitally led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, they seek the most effective ways to maximise digital’s impact on branded businesses. The Brand Finance Global Forum attracts CEOs and CMOs from global brands, senior investors, marketers and journalists who are keen to understand more about the links between brands, strategy and financial performance. High-profile industry speakers will discuss the impact of digital marketing and communications, and how technology is disrupting business models.

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Issue 71