World Trademark Review highlights the practical
takeaways from the 2014 International Trademark
Association annual meeting
Trademark counsel and branding experts often
seem to be on opposite sides – yet their combined
knowledge and creative genius can provide
significant added value by helping to develop and
build stronger, safer brands, if only they can learn to
Most businesses know that trademarks are valuable
assets; the challenge comes in quantifying that value
and using it as a springboard for growth. Trademark
valuations supported by regular IP auditing could be
International - The launch of a new 3D content search engine has brought easy consumer access to 3D print designs a step closer. The technology could also bring infringing designs to a wider audience, but the CEO behind the site has told World Trademark Review that the search engine could play an important role in cleaning up online marketplaces.
Trevor Little | July 28 2014
International - The entire world was in a state of shock, disbelief and sadness last Thursday at the news that Malaysia Airlines flight MH17 had been shot out of the sky over war torn fields in Ukraine. Some individuals, though, saw the tragedy as something else entirely: an opportunity to register trademarks.
Tim Lince | July 24 2014
International - A lot of talk about online trademark protection is of brands protecting themselves from infringement, but the changing nature of brands engaging with consumers on social media requires marketing staff to take regular IP training to avoid any legal or trademark hiccups themselves.
Tim Lince | July 23 2014