While passing off is on the rise in China, legal instruments are available to guard against it. A coordinated strategy should use different IP laws to provide comprehensive protection
Designing, registering and promoting a trademark is only half the job. A successful mark runs a greater risk of becoming generic, and it is the rights holder’s responsibility to police the mark in today’s increasingly complex digital landscape
Companies are increasingly making deliberate and consistent use of colours and colour combinations. While fears over monopolisation once impeded progress, today the US and EU colour mark doctrines strike a balance between protection and competition
International - Fashion designer Jeremy Scott is never far from controversy and his latest runway collection – which plays homage to iconic American brands – has sparked debate over his use of famous trademarks. The collection has led some to question how far the move dilutes the marks in question, but an equally valid question is how great an opportunity such activities provide for brand owners to celebrate their famous marks.
John van der Luit-Drummond | March 11 2014
International - In the aftermath of the trademark spat involving King’s attempts to prevent others from using CANDY with respect to online games, a number of satirical games have been developed to mock both the developer and the trademark system as a whole. Constructive dialogue with the developer community should therefore be an important focus for associations and institutions seeking to address negative perceptions of IP – but the right approach will be critical.
Trevor Little | March 10 2014
International - While The LEGO movie was riding high at the US box office, a somewhat different story involving the brand was published on the World Trademark Review blog in February – albeit one that similarly topped our chart of most-read blogs for the month.
Trevor Little | March 07 2014