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Do you wanna dance? Why branding agencies and trademark attorneys need each other

Trademark counsel and branding experts often seem to be on opposite sides – yet their combined knowledge and creative genius can provide significant added value by helping to develop and build stronger, safer brands, if only they can learn to work together Full text

Olfactory marks revisited

While smell marks are protectable under EU trademark law, the requirement that signs be ‘graphically representable’ has proved a serious stumbling block to registration and one that is unlikely to be removed by the new proposed Community Trademark Regulation Full text

For the benefit of all

The latest trademark amendments will further improve Russia’s trademark regime Full text

Latest blogs

Study reveals new gTLD usage patterns, but treat figures with caution

International - New research from Verisign has revealed that only 3% of the second-level domains registered in new gTLDs contain business websites, with pay-per-click usage dwarfing that level. However, there are some caveats to consider. Read blog
Trevor Little | August 14 2014

Assumptions in recent trademark studies slammed

United States - New research has laid into the assumptions used in recent studies evidencing the positive economic impact of intellectual property. The paper, carried out by Eli Dourado and Ian Robinson of the Mercatus Center at George Mason University, is specifically critical of US research projects that it feels make a “substantial leap from the fact that IP exists within a particular industry to the conclusion that job creation and employment in that industry hinge on strong IP protections”. Read blog
Trevor Little | August 11 2014

Holograms in 2014: A mixed response on the future of holography

International - With new innovations emerging in anti-counterfeiting and authentication, especially surrounding security methods being developed to combat the counterfeit threat of 3D printing, a natural question to ask is where this leaves the humble hologram. We talk to commentators about the future of holography. Read blog
Tim Lince | August 11 2014

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The International Association for the Protection of Intellectual Property (AIPPI) is the world’s leading international organisation dedicated to the development and improvement of intellectual property. Its objective is to improve and promote the protection of intellectual property on both an international and national basis. It pursues this objective by working for the development, expansion and improvement of international and regional treaties and agreements, and also national laws relating to intellectual property. AIPPI operates by conducting studies of existing national laws and policies, and proposes measures to achieve international harmonisation of law, policy and practice.

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