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Inside Track: Stark future

As senior vice president of intellectual property at Fox Entertainment Group, Mei-lan Stark oversees a vast international trademark portfolio and over the next year she will also be serving as INTA president. She outlines her goals for the association and explains how her corporate experience has prepared her for the battles ahead Full text

The great WeChat migration

Social app Weixin, known in English as WeChat, is taking China by storm, as users migrate from other social media offerings. But where users go, infringers follow – so trademark counsel should keep this new platform on their radar and prepare their policing strategies accordingly Full text

Attention rights holders: the lessons on genericism from Thermos remain critical

Designing, registering and promoting a trademark is only half the job. A successful mark runs a greater risk of becoming generic, and it is the rights holder’s responsibility to police the mark in today’s increasingly complex digital landscape Full text

Latest blogs

Lawyers react to Commission recommendations on groundless threats reform

United Kingdom - The Law Commission has published its proposals for reform of the groundless threats regime, a move which one practitioner feels will help further encourage a ‘negotiate first, sue later’ approach in UK trademark disputes. Read blog
John van der Luit-Drummond | April 17 2014

When two become one – the complications of joint mark ownership

International - DC Comics and Marvel were in the news this week after a British author complained over a notice opposing the use of ‘Superhero’ in the title of his advice book "Business Zero to Superhero". In many respects this is a straight trademark dispute, but it does have an interesting dimension, the joint ownership of trademarks. Read blog
John van der Luit-Drummond | April 16 2014

Quebec Superior Court sides with brands on treatment of trademarks

Canada - The Quebec Superior Court has ruled in Magasins Best Buy Ltée v Office Québécois de la langue française, a case that centres on whether stores with non-French commercial signs must additionally display generic terms describing the store’s product or service offering in French. Read blog
Trevor Little | April 14 2014

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International Trademark Association

The International Trademark Association (INTA) is a not-for-profit membership association dedicated to the support and advancement of trademarks and related intellectual property as elements of fair and effective commerce.

INTA was founded in 1878 by 17 merchants and manufacturers which saw a need for an organisation “to protect and promote the rights of trademark owners, to secure useful legislation and to give aid and encouragement to all efforts for the advancement and observance of trademark rights”.

Today, 5,900 trademark owners, professionals and academics from more than 190 countries make INTA a powerful network of powerful brands. Members of INTA find true value in its global trademark research, policy development, and education and training.


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