Most EU trademarks do not include descriptions. However, on May 4 2017 the European Court of Justice (ECJ) ruled in a case involving a rare exception (Case C-417/16P). Facts The verdict concerned a trademark (Figure 1) filed on August 1 2013 by August Storck KG. The trademark application was for an international registration designating the European Union. Figure 1 The...

Issue 69

Take up a trial to view this content. Your three-week free trial includes:

  • Extensive access to the World Trademark Review site
  • The editor's weekly review by email
  • Free magazine issue delivered direct to you
Trial now Login

Share this article