Officina Profumo farmaceutica di Santa Maria Novella SpA, a 400-year-old company based in Florence achieved a victory against Chinese trademark squatters. On October 11 2017 the Italian producer of luxury cosmetics won its oppositions before the Chinese Trademark Office (CTMO) against a Chinese individual, Cai Zhifeng, who had filed the company’s house mark in bad faith (see below).

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

The searchable online World Trademark Review database is a valuable research tool.

IP director
Maus Frères/Lacoste


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Share this article