Kit Kat decision sets high bar for proving acquired distinctiveness of shape marks
In Mondelez UK Holdings & Services Ltd v European Union Intellectual Property Office (EUIPO) (Case T‑112/13, December 15 2016), the General Court has ruled that the EUIPO must re-examine whether Nestlé’s three-dimensional trademark for the shape of its four-fingered Kit Kat chocolate-covered biscuit bar had acquired distinctiveness in all EU member states in respect of all the goods covered by the trademark.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.
Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email