In a competition between rival applications for the registration of the words ‘certified internal auditor’ as a certification mark (Proceeding between Rival Applications to Register Marks 238007, 249443 in the name of the US-based Institute of Internal Auditors (Applicant 1) and the Israel Organisation of Internal Auditors (Applicant 2), November 30 2015), the Israeli Patents, Designs and Trademarks Office (by IP Adjudicator Shoshani-Kaspi) exercised the power to hold that, a priori, none of the marks was eligible for registration. The  Israeli Patents, Designs and Trademarks Office (IPTO) applied criteria recently enunciated by a district court.

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