Most EU trademarks do not include descriptions. However, on May 4 2017 the European Court of Justice (ECJ) ruled in a case involving a rare exception (Case C-417/16P). Facts The verdict concerned a trademark (Figure 1) filed on August 1 2013 by August Storck KG. The trademark application was for an international registration designating the European Union. Figure 1 The...

Issue 68

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