ECJ draws a line around shape marks 30 Sep 14
European trademark law permits the registration of three-dimensional shapes as trademarks in cases where the shape of a product or its packaging operates as an indication of commercial origin. 'Shape marks' of this sort are subject to the same requirements as any other trademark in that they must be sufficiently distinctive to allow consumers to rely on the mark when distinguishing the goods of one business from those of another.
This legal update is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.
Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email