ECJ draws a line around shape marks 30 Sep 14
European trademark law permits the registration of three-dimensional shapes as trademarks in cases where the shape of a product or its packaging operates as an indication of commercial origin. 'Shape marks' of this sort are subject to the same requirements as any other trademark in that they must be sufficiently distinctive to allow consumers to rely on the mark when distinguishing...
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email