In Elliott v Google, Inc, 15-15809, 2012 WL 2112311 (May 16 2017) the Ninth Circuit upheld a district court’s decision not to cancel the GOOGLE trademark, rejecting a claim that it had become generic. The plaintiffs were two businessmen who had purchased 763 domain names that included the term ‘google’ accompanied by a specific search term such as...

Issue 67

Take up a trial to view this content. Your three-week free trial includes:

  • Extensive access to the World Trademark Review site
  • The editor's weekly review by email
  • Free magazine issue delivered direct to you
Trial now Login

Share this article