WTR Industry Award winner profile: Apple

The winner of this year’s WTR Industry Award for Technology and Consumer Electronics Team of the Year was Apple. We take a look at the team behind the company’s trademark and branding endeavours.


It goes without saying that 2017 was a successful year for Apple. Continually beating analyst estimates, the company’s stock rose 48.5% through the year and a range of new products – including the iPhone 8, iPhone X and Apple Watch 3 – were rolled out. Tasked with overseeing the company’s valuable brands are two internal legal teams, each with a distinct focus.

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