“All employees are brand ambassadors whenever they are out in the wild”: the Netflix approach to enforcement
It is not often that a trademark story goes mainstream, but that was certainly the case with a cease and desist letter sent by Netflix to a pop-up bar in Chicago using the theme of popular TV show Stranger Things. However, this was not a case of a brand receiving flak for taking a hard line on infringement. Instead, Netflix was praised for the good-humoured tone the letter adopted, which empathised with the infringer’s love of the brand and cannily used references to the show’s characters when asking them to desist.
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