First public trademark auction raises a measly $150,000
The results of the first-ever public trademark auction are in, with estimates suggesting that the event raised just $150,000 through the sale of fewer than 15% of the trademarks on the block. This level of sales has reinforced lawyers' concern over the auction's reliance on intent-to-use (ITU) applications only, not full registrations. John Cuticelli, chief executive of auction organiser Racebrook, is quoted as saying on the day that he is not "disheartened" - but he hasn't returned WTR's calls requesting further comment.
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