Drawing on data to underpin gTLD strategies – and avoid being scammed
With gTLD sunrises now launching on a regular basis (the official list is available here, while the European Domain Centre maintains a handy infographic estimating the sunrise launch dates for all new gTLDs here) trademark counsel should now be in the process of reviewing their online strategies. WTR previously wrote about the need to assess which gTLDs are of most relevance to your brand, whether for marketing/promotional opportunity or two defensively register in. One industry expert has outlined a data-based approach that can be undertaken.
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