Trevor Little

As 2012 draws to an end and the WTR Daily email service prepares to take a short break, it’s time to look back at the most-read WTR blogs over the past 12 months. While the year is not yet out, five stories clearly led the field – and perhaps not surprisingly, gTLD-related coverage dominated.

2012’s top story also represents the most-read in WTR’s history. Written the day before ICANN unveiled the full list of gTLD applications, our predictions of what to expect – and how to approach the list - clocked over 30,000 reads in just four hours. Elsewhere a report from INTA’s Annual Leadership meeting - at which Google and Donuts expanded on the trademark protections mechanisms they will implement in the gTLDs they have applied to run - came in at second place. Analysis of the battle for increase trademark protection followed close behind.

The one non-gTLD-related story in the top five focused on supermarket phantom brands - private-label product lines that lack any distinct reference to a retailer’s core brand and represent increased competition for both shelf-space and market share. 

The five most-read WTR blogs in 2012 were:
gTLD reveal day looms, the time to review strategies is now – June 12
The top two gTLD applicants outline their rights protection plans – November 12
ICANN stakeholders square up over gTLD rights protection mechanisms – October 29
Phantom brands take private-label products beyond supermarket shelves – September 24
Trademark protection proposals could benefit more brands – November 15

WTR’s Premium Daily email service resumes on Monday January 7, but do check back for the occasional blog. With the results of the gTLD lottery and the ECJ’s long-awaited ONEL decision due next week, the trademark world is clearly in no mood to slow down…


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