The full session by session line-up for the upcoming Managing Trademark Assets conference is now live online. The early bird booking deadline for the event, being held in Chicago on October 17, expires tomorrow. Book now to save $100 and guarantee your place at the event, where attendees will be able to hear from, and share best practice, with senior experts representing such organisations as Amazon, Mars Wrigley Confectionery, Thermos, Toyota, Under Armour and Wells Fargo.

The event programme will take a deep dive into the cost-effective management and communication of international portfolios, with attendees receiving updates on the latest global political developments impacting brands, insight into how to fight counterfeits on a finite budget, guidance on how to achieve and wield protection for well-known marks in jurisdictions worldwide, intelligence on the gTLD landscape, and much more.

The full speaker line-up, by session, is as follows:

Cost-effective and efficient management of trademarks

  • Trevor Little, editor, World Trademark Review (moderator)          
  • Relani Belous, senior vice president, general counsel, Penthouse Global Media
  • J. Scott Evans, assistant general counsel, Adobe Systems
  • Renee M. Reuter, IP counsel, Enterprise Holdings, Inc.
  • Paul L. Rodriguez, vice president, chief IP counsel, and chief international counsel, RR Donnelley

Protection for well-known marks

  • Cindy Caditz, partner, Davis Wright Tremaine (moderator)
  • Jomarie B. Fredericks, deputy general counsel and chief IP counsel, Rotary International
  • Carrie A. Hefte, senior company counsel and senior vice president, intellectual property, Wells Fargo
  • Vladimir Trey, partner and chief, trademark department, Gorodissky & Partners

Fighting counterfeits on a finite budget

  • Roxanne Elings, partner, Davis Wright Tremaine (moderator)      
  • Theresa Conduah, managing counsel, Toyota Motor North America
  • Malia Ladd, global director, brand protection and enforcement, CSC
  • Beth Seals, general counsel and corporate secretary, Zippo Manufacturing Company
  • Kelly Williams, senior director, managing counsel, trademarks, Under Armour

Communicating and presenting the trademark message to the business

  • David Hosp, principal, Fish & Richardson (moderator)
  • Hannah Fernandes, partner, Daniel Legal & IP Strategy
  • Elena M. Grimme, assistant general counsel and head, trademark group, Microsoft
  • Linda Heban, vice president and chief trademark counsel, Harley-Davidson Motor Company

Managing portfolio risks and challenges emanating from the political environment

  • André Oliveira, partner, Daniel Legal & IP Strategy (moderator)
  • Michael Kelly, corporate counsel, intellectual property, Amazon.com
  • Rebecca L Roby, assistant general counsel, Hard Rock International

gTLDs and rights protection: business as usual or a game-changer?

  • Trevor Little, editor, World Trademark Review (moderator)           
  • Leslie Nettleford, associate general counsel, AARP
  • Gretchen Olive, director, policy and industry affairs, CSC
  • Kristen Poggensee, IP paralegal manager, Accenture
  • Melissa Rotunno, vice president, deputy general counsel, brand, Blue Cross Blue Shield Association

Social media: ethically and effectively managing social media

  • Cynthia Walden, principal and trademark and copyright practice group leader, Fish & Richardson (moderator)
  • Jennifer Chung, assistant general counsel, Time Inc
  • Sharon Sorkin, senior counsel, marketing properties, Mars Wrigley Confectionery
  • Kathleen Wilt, associate counsel, Thermos LLC

The early bird booking period expires tomorrow (Friday 15 September at 11:59pm). Book before then, using code ONLINEEB, to receive $100 off the standard delegate rate.  

Trevor Little

  • Author
  • Editor

Comments

Please log in or register to leave a comment.

There are no comments on this article

Share this article