Nestlé faces a major brand crisis in India after the country’s food safety regulator labelled the popular Maggi line of instant noodles “unsafe and hazardous” and ordered the product pulled off shelves. Although it is challenging the ban in the high court, the Swiss company is said to be preparing to destroy $50 million worth of inventory after the Food Safety and Standards Authority of India (FSSAI) banned the noodles for containing unacceptable quantities of lead. Authorities also accused the company of misleadingly labelling the noodles as containing “No Added MSG”. In an interesting twist, unconfirmed reports say three Indian celebrities who have served as brand ambassadors for Maggi have been named in legal actions against the company, raising the question of whether endorsers can be held liable for misleading claims in advertisements.

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