Nestlé brand ambassadors caught up in Maggi noodles scandal
Nestlé faces a major brand crisis in India after the country’s food safety regulator labelled the popular Maggi line of instant noodles “unsafe and hazardous” and ordered the product pulled off shelves. Although it is challenging the ban in the high court, the Swiss company is said to be preparing to destroy $50 million worth of inventory after the Food Safety and Standards Authority of India (FSSAI) banned the noodles for containing unacceptable quantities of lead. Authorities also accused the company of misleadingly labelling the noodles as containing “No Added MSG”. In an interesting twist, unconfirmed reports say three Indian celebrities who have served as brand ambassadors for Maggi have been named in legal actions against the company, raising the question of whether endorsers can be held liable for misleading claims in advertisements.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property. Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.
Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email