Latest podcast available: a new dawn for brands online 10 Dec 15
For World Trademark Review’s latest podcast we decided to delve further into the landscape of branded top-level domains (or ‘.brands’), following our infographic earlier this week.
When ICANN opened the application window for new gTLDs back in 2012, few expected that more than 500 companies would apply for over 600 ‘.brand’ strings (out of the nearly 2,000 total applications). Guillaume Pahud worked for 10 years at Richemont and helped shape the luxury brand’s gTLD strategy, working on its 14 gTLDs applications. He recently left his role at Richemont to setup a new company, Dot Stories, a gTLD design and marketing consultancy based in Switzerland. We sat down with Pahud to get his perspective on the current ‘.brand’ landscape, his advice for brands which either have a ‘.brand’ or are considering applying for one in the next round, and his predictions for the future of this corner of the Internet.
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