Row over French descriptions on trademarks reignited in Quebec
In 2015, international brands successfully challenged plans to compel the positioning of French descriptions alongside trademarks when used in Quebec. This week, it emerged that the government intends to ask stores to use French signage on their facades. While the move does not go as far as previous plans, it has sparked intense political debate – with opposition figures calling for the government to revisit and strengthen plans to compel companies to adopt French descriptions.
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