Exclusive: we reveal how Ford’s brand protection team became a profit centre with 300% ROI 09 Nov 17
While many practitioners toiling in the brand protection trenches struggle to secure funding, being seen by senior management as a cost centre, Angela Chen, brand protection manager, Asia-Pacific, at Ford, has told World Trademark Review that her team ‘s focus on hard recovery has led to a fundamental shift in perception. She notes that “Ford’s leadership is convinced that brand protection is a great revenue generator”, and in an exclusive interview has told us how this was achieved.
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email