Breaking down boundaries without busting budgets: takeaways from MTAL Europe
Last week, World Trademark Review hosted the Managing the Trademark Asset Lifecycle Europe conference in Munich. Much of the discussion on the day focused on how trademark teams can ensure that relationships across the corporate enterprise are meaningful and cooperative, rather than conflictive or inefficient. And, of course, juggling budgets to accommodate such efforts was a recurring conversation point. In this blog we present some selected takeaways from the day.
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