Fighting the robots: could brand backlash provide an opportunity for counsel battling online infringement? 14 Jun 17
Research from the Chief Marketing Officer (CMO) Council has found that almost half of consumers would rethink purchasing from brands that place adverts alongside offensive or objectionable content. While the report did not explore the effect of advertising on IP infringing sites, it does provide an opportunity to engage in discussions around the use of programmatic advertising technologies.
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