10 years of brand protection on YouTube – and a glimpse into the future
This week YouTube is celebrating its 10th anniversary, meaning that trademark counsel have now spent a decade policing brand and content use on the platform. The in-house counsel who heads up YouTube’s trademark and anti-counterfeiting policies admits that finding the correct balance between alleviating brand owner concerns and protecting the free speech of its users is a challenge, although she notes that the two concepts are not mutually exclusive.
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