Eco-labels help trademark owners safeguard sales as backlash against South-East Asia haze grows
The haze blanketing parts of the ASEAN region as a result of Indonesian forest fires has led to considerable backlash against companies perceived to be connected with the ongoing health and environmental crisis, which stems from slash-and-burn agricultural practices. Supermarkets have pulled products made by haze-linked companies, while 59 businesses from a range of industries have signed a ‘haze-free’ declaration certifying that they procure paper and wood from sustainable sources. The fallout illustrates the advantages enjoyed by firms that have already taken steps allowing them to display trusted eco-labels, including the logo of the Forest Stewardship Council.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.
Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email