Eco-labels help trademark owners safeguard sales as backlash against South-East Asia haze grows
The haze blanketing parts of the ASEAN region as a result of Indonesian forest fires has led to considerable backlash against companies perceived to be connected with the ongoing health and environmental crisis, which stems from slash-and-burn agricultural practices. Supermarkets have pulled products made by haze-linked companies, while 59 businesses from a range of industries have signed a ‘haze-free’ declaration certifying that they procure paper and wood from sustainable sources. The fallout illustrates the advantages enjoyed by firms that have already taken steps allowing them to display trusted eco-labels, including the logo of the Forest Stewardship Council.
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