Plain packaging battle escalates as WTO prepares for hearings on challenges to Australian regime
Philip Morris has stepped up its battle against the UK’s decision to give the green light to plain packaging for tobacco products, filing suit in the English High Court and stating that the regime would violate EU trademark law. The move comes as, according to World Trademark Review sources, the World Trade Organisation (WTO) prepares to hear oral arguments in the challenges against Australia’s plain packaging regime.
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