Too well known for its own good, Apple fails to block MY/PHONE in the Philippines
In a trademark case which has attracted attention in the local media, the IP Office of the Philippines (IPOPHL) has dismissed an opposition filed by Apple against a Manila company’s attempt to register MY/PHONE. The tenor of press coverage provides yet another example of the challenges faced by a mega-company enforcing its brand against a local ‘David’. (One blog gleefully told Apple: “Hindi araw-araw pasko!” which translates to ‘not every day is Christmas’). But the reasoning used by the IPOPHL shows that Apple faces a legal conundrum just as frustrating as its PR one, because the notoriety of the iPhone actually worked against it in this case.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email