This week, WTR’s sister publication IAM spoke to Microsoft's chief IP officer  Horacio Gutierrez, in London to present at the Intellectual Property Institute's annual Stephen Stewart Lecture. Gutierrez confidently views cloud computing as the future of the high-tech industry, an outlook reflected by the investment Microsoft has pumped into cloud platforms over the past decade. Importantly, when considering the challenges to intellectual property that this environment creates, Gutierrez predicts a growing role for trademark counsel in policing use of intellectual property. 

The full post is available here, but IAM reports:

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property.  Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.

Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Trevor Little

  • Author
  • Editor

Comments

Please log in or register to leave a comment.

There are no comments on this article

Share this article