Evolution of the fakers: how counterfeiters are fighting back against marketplace takedowns 16 Sep 16
An investigation by World Trademark Review has uncovered new tactics being implemented by counterfeit sellers in response to more stringent anti-counterfeiting policies on online marketplaces. It is another reminder of the daunting task faced by both brand owners and online marketplaces in the battle to stop fakes – and the ever-evolving methods being used by those who sell counterfeit goods.
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