An investigation by World Trademark Review has uncovered new tactics being implemented by counterfeit sellers in response to more stringent anti-counterfeiting policies on online marketplaces. It is another reminder of the daunting task faced by both brand owners and online marketplaces in the battle to stop fakes – and the ever-evolving methods being used by those who sell counterfeit goods.

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RE: Evolution of the fakers: how counterfeiters are fighting back against marketplace takedowns

While Yuppo is one pointed example, it is by no means the only example of the use of multiple platforms especially social sites to sell fakes. Taobao is often something of a showroom, with pricing approaching real items yet when you inquire you are directed to Weibo, Yuppo or even instagram. Searching on these sites is often far more difficult as the fakes are detected only in a contextual analysis. It is big and we expect it to grow. Harley Lewin, McCarter & English, Fashion, Law and Design Group

Harley I Lewin, McCarter & English LLP on 10 Oct 2016 @ 17:11

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