Groupon trademark back down shows power of a fired-up community
A bitter dispute involving a series of US trademarks between Groupon and the open-source GNOME Project, which came to an end this week, has highlighted the power of online campaigns to have a major impact on corporate trademark strategies. Following concerted grassroots action, which saw Groupon withdraw several applications pending at the USPTO for marks containing the term ‘gnome’, a GNOME Foundation board member has claimed that the deal-of-the-day giant had failed totally in its attempt to obtain gnome-related trademarks, and confirmed that the fundraising campaign established to oppose Groupon’s applications had raised in excess of $100,000 in just two days.
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