A new generation of IP-aware YouTubers? Online video creators urged to embrace positives of brand protection
A couple of months ago, YouTube reached the milestone of 2,000 channels with over 1 million subscribers. On top of that, there are thousands more with subscribers in the six-digit range. A high percentage of these are independent creators boasting growing entertainment brands with paid sponsorships, merchandise and other revenue streams. Despite the commercial nature of many YouTube channels, a significant number lack any trademark protection for the name or logo of their channel – although that could change, with one expert telling us that “in a couple of years you won't be able to find popular YouTubers who don't have a trademark”.
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