A new generation of anti-counterfeiting advocates are spreading the word about fake goods on social media, often gaining hundreds of thousands of followers in the process. One of the most respected in this fledgling scene, Yeezy Busta, has spoken to World Trademark Review about the support he’s received from adidas and the need for high profile brands to work with influencers to “make wearing fakes socially unacceptable”.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.

Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Tim Lince

  • Author
  • Senior reporter


Please log in or register to leave a comment.

There are no comments on this article

Share this article