A trademark filing by Sony for the term LET’S PLAY has caused a storm of negative PR for the tech giant, with both media reports and gaming communities decrying the move. While there is more to the story than often reported, one prominent trademark attorney, who is usually a staunch defender of trademarks in the face of public backlashes, tells World Trademark Review that this is one example that he cannot defend. The angry reaction highlights the reputational challenges that can be faced when a passionate online community is stirred into action.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

I look forward to reading the World Trademark Review e-mail updates every day. WTR provides a concise summary of noteworthy disputes and legislative issues around the world, as well as helpful country-specific overviews on trademark laws and practices.

Ruby A. Zefo
Director, Trademarks & Brands Legal
Intel Corporation


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Tim Lince

  • Author
  • Senior reporter


Please log in or register to leave a comment.

There are no comments on this article

Share this article