A trademark filing by Sony for the term LET’S PLAY has caused a storm of negative PR for the tech giant, with both media reports and gaming communities decrying the move. While there is more to the story than often reported, one prominent trademark attorney, who is usually a staunch defender of trademarks in the face of public backlashes, tells World Trademark Review that this is one example that he cannot defend. The angry reaction highlights the reputational challenges that can be faced when a passionate online community is stirred into action.

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