Time to “take a step back”: industry expert urges counsel to engage with CSR 20 Nov 17
Pieter van den Bulck, legal intellectual property director at the world’s largest brewer, has called on trademark professionals to engage more closely with their brands’ corporate social responsibility strategy. Speaking exclusively to World Trademark Review, he noted that this will require “a very open mind” and willingness to sometimes check traditional legal approaches at the door.
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