With the event just one week away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle 2016. A handful of delegate places remain for next week’s high-level interactive conference, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands. Click here to reserve your place now.

Building on the success of last year’s inaugural event - and taking place at Convene’s state-of-the-art conference facilities at 32 Old Slip, in New York, on October 20 - Managing the Trademark Asset Lifecycle 2016 brings together stakeholders from multiple disciplines, creating an interactive forum in which the latest strategies for managing trademark assets, from brand building through  monetisation, the maximization of value and how to handle brands reaching the end of their lifespan will be discussed and assessed.

The full speaker line-up, by session, is as follows:

Time for an audit: assessing portfolio strength and weakness

  • Cynthia Johnson Walden, Principal and head of trademark practice group, Fish & Richardson (moderator)
  • Charles Chen, Deputy general counsel, intellectual property, Hickies
  • Shelley Jones, Senior legal counsel, trademarks and brand enforcement, BlackBerry Limited
  • Carolina Paschoal, Vice president and IP counsel, Kate Spade & Company
  • Amanda Quinn, Senior marketing properties specialist, Mars

Know your worth: practical approaches to brand valuation

  • Danny M Awdeh, Partner, Finnegan (moderator)
  • David Haigh, CEO, Brand Finance
  • Susan Stearns, IP and brand counsel, Edible Arrangements International
  • Pamela Weinstock, Vice president and associate general counsel, Kenneth Cole Productions

Markets and money: leveraging your brand's financial value

  • Stephen Robertson, Director, Metis Partners (moderator)
  • Colm Dobbyn, Group executive and associate general counsel, MasterCard
  • Rachel Reid, Chief counsel and chief privacy officer, Voya Financial

'Save money, don't waste it': the financial treatment of trademarks

  • Andrew Pappania, Principal, PricewaterhouseCoopers (moderator)
  • Relani Belous, Senior vice president, general counsel, Penthouse Global Media Inc.
  • Susan L. Crane, Group vice president, legal , Wyndham Worldwide Corporation
  • Christian Palmieri, IP counsel, A&E Television Networks LLC

Money talks: creating trademark revenue generation strategies that pay off

  • Roxanne Elings, partner, Davis Wright Tremaine (moderator)
  • Jessica Cardon, senior vice president and general counsel, Camuto Group
  • Alan Kravetz, president and chief operating officer, Leveraged Marketing Corporation of America
  • Tom Rowland, Director, business affairs, Time Inc. International
  • Michael Weinberg, IP and general counsel, Shapeways Inc

The end of the brand lifecycle: risk and opportunity when brands expire

  • Alan Kravetz, president and chief operating officer, Leveraged Marketing Corporation of America
  • Scott W. Linek, associate vice president and associate general counsel, Nationwide Mutual Insurance Company

The limited number of remaining delegate places will be allocated on a first-come, first-served basis – click here now to reserve your place for just $795.

Trevor Little

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