With Black Friday in full swing, exclusive research reveals brand protection gaps in new gTLDs
The annual Black Friday sales blitz takes place today, with retail brands offering discounted products on what is regarded in the United States as the beginning of the country's Christmas shopping season. While consumers enjoy low prices, the sales period is a significant challenge for trademark practitioners – especially for protecting shoppers from online scams. Exclusive research looks at how well-known fashion and retail brands have utilised (or not) key new gTLDs, including ‘.blackfriday’ and ‘.shop’. We find few brands are taking advantage of new gTLDs for marketing purposes and, unsurprisingly, numerous examples of cybersquatting and unusual examples of brand hijackings.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property. Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.
Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email