With Black Friday in full swing, exclusive research reveals brand protection gaps in new gTLDs 24 Nov 17
The annual Black Friday sales blitz takes place today, with retail brands offering discounted products on what is regarded in the United States as the beginning of the country's Christmas shopping season. While consumers enjoy low prices, the sales period is a significant challenge for trademark practitioners – especially for protecting shoppers from online scams. Exclusive research looks at how well-known fashion and retail brands have utilised (or not) key new gTLDs, including ‘.blackfriday’ and ‘.shop’. We find few brands are taking advantage of new gTLDs for marketing purposes and, unsurprisingly, numerous examples of cybersquatting and unusual examples of brand hijackings.
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
“An excellent service – I look forward to the email every day”
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email