Ninjas, plain packaging for toys and how to ensure trademarks are appreciated – observations from MTAL 2015
Last week, World Trademark Review hosted the Managing the Trademark Asset Lifecycle (MTAL) conference in New York. With a diverse mix of attendees, including corporate trademark counsel, private practitioners, brand consultants, financial market specialists and valuation specialists, the day was an illuminating one. We used the flight back to World Trademark Review HQ in London to reflect on some of the issues discussed and present some of the highlights.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.
Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email